ROI & Reporting
When you strategically invest your time and financial resources into sales and marketing efforts, you position your company for future success. Before investing, you should create a well-defined strategy, determine the costs of putting that strategy in place, and determine the goals of implementation. In custom manufacturing, sales and marketing goals are often measured by the number of leads generated, the value of deals closed, and profits. While each is a measure of your Return-on-Investment (ROI), they occur at different times.
Most machine shops, job shops, and contract manufacturers lack critical insight into the ROI process. SourceHorizon utilizes technology to analyze the long, complex sales cycles of our clients and provide reports on key metrics. Together, we determine what’s working, what’s not, and make course adjustments to ensure that your company experiences a significant Return-on-Investment.