Research & Development
Everything starts with the customer. Having a deep understanding of the customers who use your products and services is invaluable. If you’re like most machine shops, job shops, and contract manufacturers, 20% or your customers account for 80% of your profits. Careful analysis of these high-value customers often reveals similarities in industries, types of work purchased, and sales cycles. It also provides critical insights into your customer’s decision-making process and the people that influence or make the critical decisions.
Knowledge gleaned from this research will help you create a profile of your ideal customer – the people and companies that can help you take your business to the next level. Knowing your ideal customer will enable us to craft highly effective messaging that we will use in targeted marketing and sales campaigns. We will also use it to build a list of companies that resemble your highest value customers and represent the greatest probability of high-value long-term contracts.