In a digital world, manufacturing buyers and engineers are bombarded with supplier choices – all claiming to be the best. Unfortunately, most machine shops, job shops, and contract manufacturers look to their competitors for guidance on branding and marketing. All too often, marketing materials take a limited brochure approach and provide details on the company’s equipment, capacity, and expertise. Few adequately tell the supplier’s story and give buyers a unique reason to purchase from their company.
SourceHorizon will help you differentiate your offering from the competition and build a powerful sales story that resonates with your ideal customer. We will develop marketing collateral that projects a consistent message throughout presentations, press releases, industry articles, your website, Linked In, and other online venues.
Marketing generates leads, starts the process of relationship building, and ultimately lays the foundation for profitable sales.