Once you’ve landed a high-value account, it is imperative to keep and grow the business. Selling to an existing customer is much more profitable and predictable than trying to win new business. Growing strategic accounts requires a well-defined strategy and involvement by sales, account management, and customer service. Excellent communication and coordination of efforts significantly increase the likelihood of success.
SourceHorizon plays an active role in growing strategic accounts. Often, we’re the buyer’s first point of contact when there is an opportunity for new business or a problem with an existing order. We communicate the buyer’s goals, plans, and help you resolve challenges. We coordinate with your account managers and customer service representatives to ensure messaging is consistent and effective.